(a) Advertising and promotional activities play a critical role in establishing brand equity and the reputation of Products. Company’s MAP Policy is designed to ensure that all advertising focuses on features, benefits, guarantees and quality. This advertising is essential to ensure the correct value of Products is perceived in the minds of Consumers.

(b) Company will publish MAP for certain Products directly on their website and can be accessed live from this link.

(c) MAP pricing is established by Company and may be adjusted at Company’s sole discretion.

(d) The MAP policy applies to all advertisements of Products in all media, including, but not limited to, flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, mail order catalogs, email newsletters, email solicitations, internet or similar electronic media, television, radio, and public signage.

(e) The MAP policy is not applicable to any in-store advertising that is displayed only in the store and not distributed to any customer(s).

(f) The inclusion in advertising of free or discounted Products, covered by the MAP policy, would be contrary to the policy if it has the effect of discounting the advertised price of the covered product below the MAP.

(g) If pricing is displayed, any strike-through or other alteration of the Minimum Advertised Price is prohibited.

(h) Resellers are not allowed to sell our Products at any price below MAP. MAP does not establish maximum advertised prices.

(i) Reseller shall maintain the confidentiality of Company’s MAP policy.

(j) Intentional and/or repeated failure to abide by this policy will result in termination of this Reseller Agreement, a minimum 12-month ban from doing business with Company, and further legal action to the fullest extent permitted by applicable law.

(k) It is Reseller’s responsibility to actively and regularly check MAP pricing to ensure compliance.